What Do You Think Of When You Look At Your Blog Stats? // numbers, the people behind them, and being number one


How often have you looked at your blog statistics and actually wondered how many of the viewers were impacted by your posts?

This question, or rather, something similar to it, was posed by one of my favorite (and grossly underrated) Youtubers Nathan Zed.

In a recent video, he spoke on end about how people, specifically creator-types like musicians and internet personalities, want to claim the number one spot in their respective fields. Nathan went on to cite how some of these people pine for first place so bad that they resort to moves like buying followers or making public pleads to their fans to help them achieve just that.

It’s all a bit disconcerting. As creators, they rightfully want to be acknowledged, but don’t they also want to be genuinely impactful? What will people remember of their work if they never even connected with it in the first place?

While listening to Nathan’s points, my mind predictably began applying them to the blogosphere. I questioned myself,

“How often do I actually wonder if people were impacted by my posts?”

Short answer: Pretty often.

Long answer: Maybe I wouldn’t use such a strong word as “impacted” though—that sounds like I’m dishing out some life-changing revelations and not just some mashed-up thoughts about books 😅. But, I would also like to think that I sprinkle some substance ✨ into my word vomit every once in a while so that readers can relate to my thoughts or are at least entertained by them.

However, it’s easy to forget about those things when Im looking at my blog stats. My first, second, or thirds thoughts when I check on them are rarely about if people were able to connect to my posts like I want them to. It’s difficult to imagine the people behind the statistics, let alone what they think, when my eyes are grazing numbers and percentages.

Photo by fauxels on Pexels.com

I know that back when I first started blogging, I fell into that loop of constantly refreshing my blog stats in hopes of seeing the digits go higher and higher, and then got admittedly upset when they didn’t. When I looked at my blog stats, I saw the numbers, not the people.

I’ve come quite a ways from that now, partly because I realized there’s no number that I’ll ever be satisfied with. I can blog for years and gain thousands of followers, but I’ll always think I can produce more. When it’s all set and done, will I have enjoyed every stage of my blog’s development or was I constantly thinking about what’s next?

This is not say that looking at blog stats is always bad. There’s a difference between observing stats just to watch them grow versus using them as a tool to improve content. One can be unproductive and self-destructive while the other aids us in reaching more people with our posts.

I think Nathan’s video was a good reminder to remember what your intentions are in creating content. Some people want to be number one—that’s all—and, if that’s the case, that’s truly fine. Some people write casually for the fun of blogging, that’s cool too. And some people want to leave an impression on their audience, and that’s all completely fine.

Yet, regardless of what group (or groups) you fit into, at the end of the day, you have no control over what people are impacted by.

Sure, you can analyze your stats and try to craft posts that get more clicks, but it’s doesn’t necessarily mean they’ll stand out to people. Or even if you work super hard on creating something you genuinely care about, there’s no guarantee that it’ll receive the reception you want.

Geez, this post sounds a little like a downer, but ᵀᴴᴬᵀ’ˢ ᴺᴼᵀ ᴹᵞ ᴵᴺᵀᴱᴺᵀᴵᴼᴺ hahah 🥁.

what i’m getting at is—

—and (#2-4) what Nathan concludes in his video:
  1. Ive personally been interpreting my blog stats the wrong way.
  2. Although you can’t fully predict what people will click on or like after they have read it, you always know what resonates with you the most. So, start with that.
  3. Try not to tire yourself obsessing over the numbers because they may never be high enough to satisfy you.
  4. It’s okay with wanting to grow your audience, but enjoy each milestone of your blog. There’ll never be another time that its at it’s current stage.

So, at the risk of sounding like a U5 soccer coach,

just have fun with it 👍👍!

Thanks for reading 🙂! What do you all think about this topic? Do you agree with some of the points or have different opinions? How often do you think about if people are impacted by your work, whether it’s your blog or something IRL?

*Also, check out Nathan’s videos (and channel) if you have the time! All of the ideas were first mentioned there, but I wanted to bring them over here so we can have a conversation 😁.


16 thoughts on “What Do You Think Of When You Look At Your Blog Stats? // numbers, the people behind them, and being number one

  1. This is such an awesome post, Belle.
    I haven’t really thought of it before, but everytime I see any sort of statistic higher than one I get super happy.
    – Emma 🙂

    Liked by 1 person

  2. With our obsession over celebrity culture and YouTube fame nowadays, I think it’s tempting to start any kind of venture with the idea of being the “best” or the “most famous” or “most impactful”, and so on.

    So, when it comes to blogging, I think it’s best to keep in mind why you’re doing what you’re doing – whether that’s because you love reading, you want to share reviews of books, you want to connect with other bloggers, or all of those reasons combined. If you start doing things for the sake of it, or to try and become the next Zoella, you’ll always be panicking over your stats, clicks, and views.

    I definitely agree with your sentiment ‘just have fun with it!’

    Liked by 1 person

    1. I love how you phrased this, Judith! You made a good point about celebrity culture being a huge influence these days. You can really miss the fun and intimacy of blogging if you take yourself too seriously and go into it with the mindset of becoming the “best”. If people really want to take away something from celebrity culture, maybe it should be that fame is often temporary (Seriously though, I haven’t heard Zoella’s name in a hot minute now 😅). I’m glad you could agree! Thanks for your input!

      Liked by 1 person

      1. She’s my “go to” name when referring to YouTube & blogging celebrity culture, even though I’ve never been a viewer of her content! When I started blogging, I should have made my username “Judithella” … 😝

        Liked by 1 person

  3. This is such a wonderful post! I’ve actually made a post discussing how I prefer to analyze my stats rather than take them at face value. I’ve found that I appreciate a handful of comments, way more than hundreds of views or likes. When someone comments on a post, I feel as though I’m having a personal interaction with another blogger. I still love knowing that people read my posts through likes and views, but in the end it’s the interactions I have with other bloggers through my platform that I value most!

    Liked by 1 person

    1. Thank you, Malka 😁! I completely agree with how you feel about comments—they do feel more personal! I think sometimes people get shy to comment though (I know I do haha), so seeing a like or a view is a nice alternative way of knowing someone has interacted with a post. I’ll have to check out that post you mentioned now!

      Liked by 1 person

    1. Thanks, Catarina! I get where you’re coming from—I go through periods where it’s hard to imagine that anyone would be impacted by my posts. Looking back, those times seemed to coincide with releases of posts that I thought weren’t good or creative, and I overall wasn’t proud of. But, even during those times, there was always some type of sign (a view, like, or comment) that someone interacted with the post and could have maybe been impacted by it. Maybe we should give ourselves more credit and recognize that ability to touch people doesn’t stop at our ability to create what we want 🙂. I hope you’re able to create more of what you truly want to, and I really look forward to seeing whatever you put out 😁💕!

      Liked by 1 person

  4. This is such a great post! Personally I forget to look at my stats (I know, lol at my memory). When I log onto my reader I’m just interested in replying to comments and interacting with other bloggers and I just don’t tend to think about the numbers. Maybe if I was trying to earn money from my blog it’d be different but I just blog for fun and for friendship. So as long as I cam make a few connections with a handful of bloggers then that’s more than enough for me :))))) <333

    Liked by 1 person

    1. Thank you, Emer 😁💕! It’s really great that you don’t feel the need to check your stats (I think your memory is fine, you just have your priorities straight haha). I think I’d be /even more/ hung up stats over if I was trying earn money from blogging too 😬. I’m glad that you’re able to make the connections you want to, Emer—your presence in the blogging community is very special 🙂.

      Liked by 1 person

  5. So I adore this post SO much and shared it in my monthly wrap up, but I’m only getting back to it to comment now and I’m SO sorry. Despite my very late ness, I really wanted to leave a comment to tell you again how much I love this post.
    I feel like it’s so easy to get obsessed with the numbers everywhere, and I’ve found in the past few months that what matters the most to me is to create something that people want to interact with, content people enjoy enough for them to share it and talk about it with me, as a whole. What matters the most to me and my ultimate goal would be that my content means something to someone 🙂
    Yet again, numbers are here and we can’t help but stare at them and sometimes overanalyze them, maybe in wrong or right ways. I feel like you said, it’s impossible to predict what will really be impactful to others and we should try to enjoy the ride and ourselves, even if sometimes it’s hard NOT to obsess ahah, we’re doig our best 🙂
    anyway i’m really rambling now, I really love this post, thank you for writing it ❤

    Liked by 1 person

    1. Ahh, Marie! You don’t ever have to apologize! I was thrilled that you enjoyed this post enough to share it! But, I’m really happy that you took the time to comment here later 😁❤️.
      Yes! I like how you said it’s easy to get obsessed with the numbers “everywhere” because all of this tallying and adding up of achievements extends far beyond blogging. It’s difficult to not overanalyze numbers so that they grant us peace of mind and give us direction instead of making us more doubtful of our work. You’re right, it’s a riiiideee, but we’re doing our best!
      You’re too nice 🥺. I live for “rambly” comments, so thank You, Marie hahaha 😁❤️!

      Liked by 1 person

      1. Of course, you’re so welcome, this was such a great and important post!❤️ I love it so much and need this reminder not to obsess too much about it all ahah ❤️

        Liked by 1 person

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